I was able to partner with the Kaiser Permanente creative team to produce and art direct a campaign that initially was conceived to produce digital assets, but quickly was determined to successfully capture the entire direction of the brand overall. Leveraging my past experience with art direction, I presented KP with two different directions as to how to approach a visual narrative for the campaign. Once the direction was signed off on, I recruited and cast models, set costume/prop direction, wrote each story, scouted and confirmed locations, and set the production schedule for the two-day shoot. The concept of the photoshoot was to show Care Essentials as a place you would go for both healing and preventative care.